This year, we hosted our annual Rave Summit virtually. Critical communications and safety professionals across all industries came together to share innovative strategies for keeping their communities, campuses and employees safe and informed during one of the most turbulent years in decades.
Designed for new clients, prospects, partners and long-time customers alike, Rave Summit attendees had direct access to industry professionals who shared trend forecasts, best practices and interactive breakout sessions that empowered and educated.
College and Universities across the country faced numerous struggles over the past year and a half due to the Coronavirus. Rave Summit hosted numerous Higher Education industry leaders and attendees were able to hear about how their peers are managing during this unprecedented time.
Some of our most popular Higher Education sessions included:
Higher Education Safety: One Size Does Not Fit All
Among other responsibilities, institutes of higher education must provide a safe environment for students, staff, faculty, and visitors. While colleges and universities share many of the same challenges related to meeting their safety mission, there are differences as well. Some of these are driven by the size of the institution. This session features higher education public safety and emergency management professionals representing campuses of various sizes to share their unique perspectives, challenges, and approaches.
- Chief Doug Roberts, Missouri University of Science & Technology
- Director of Emergency Management Floyd Johnson, Auburn University
- Emergency Management Program Manager Garrey “Grey” Martinez, University of Colorado Denver
- Senior Director of Emergency Management Emily Kies, Elgin Community College
Crisis Communications Strategy Higher Education
Garrey “Grey” Martinez, Emergency Management Program Manager at the University of Colorado Denver Anschutz Medical Campus presented on crisis communication strategies in higher education. Crisis communication in higher education has never required more diversity than it does today. The way, in which we deliver crisis communication, needs to be just as diverse as our populations. By adopting social media platforms such as Instagram, Twitter, and Facebook, and by utilizing the metrics in our crisis communication strategies, we can be much more effective in communicating with students, faculty, and staff before, during, and after a crisis situation.
Martinez presents that it is not just what platforms we use but also how we develop the phrasing and media within the messaging that matters. In today’s world, we are bombarded with emails and text messages. These tools have transformed into obligatory tasks and to-dos, which we often set aside until we are ready to address them. By diversifying where we communicate and how we communicate, we can deliver actionable guidance that is timely and effective for our campus communities.
We cannot wait to share more with you! Check back soon because we will be posting industry-specific session highlights each week. In the meantime, you can watch our showcase highlights to catch up on what you may have missed.