Rave makes complex emergency response simple by providing easy to use, trustworthy critical communication and collaboration software. Rave’s solutions were utilized in 38 million incidents representing billions of individual communications in 2021 alone. This is your opportunity to become a key contributor in a rapid growth SaaS (software as a service) company while representing a product suite that makes an impact on people’s lives. Rave has had 11 consecutive years of double-digit growth and recently became the statewide mass notification solution for the state of California - join our team and help us continue to grow!
It is rare to work at a company where you can truly make a difference and even help save a life. Rave's (SaaS) critical communication and collaboration suite of products keeps millions of people across the United States safe, secure, and connected. Rave partners with K-12 schools, colleges and universities, state and local governments, and companies throughout the US and Canada to enable them to prepare better, respond faster, and communicate more effectively before, during, and after emergencies through innovative technology. We are looking for a paid media specialist with the dedication required to help sales succeed in selling the best public safety solutions on the market. You should be passionate about improving public safety, innovative technology, and consistently elevating our sales team through a collaborative partnership.
Job Highlights:
The Social Media Specialist will work with the marketing team (demand generation, product marketing, communications, events, and community marketing) to help expand Rave’s digital footprint, brand awareness, and thought leadership, and increase inbound digital leads. As a Social Media Specialist, they will be an inbound social media marketing expert who has experience with blogs (strategy, writing, and promotion), marketing automation (HubSpot, Marketo, Pardot), social media (Facebook, LinkedIn, Twitter), Digital Event Strategy (virtual and in-person digital event support), Digital PR, integrated demand generation campaigns, Google Analytics and Salesforce. They will also use current industry best practices, metrics, and marketing research to write and optimize engaging blog content, website content, social media content, and event content and optimize as needed for continuous improvements.
You will be helping to brainstorm topics based on planned demand generation campaigns, product launches and other trending industry themes You are able to manage the blog calendar, and independently interview internal/external subject matter experts and Rave customers for top-quality blog content and/or social posts. Also, you will be working on key new Marketing initiatives to establish thought leadership and brand awareness for Rave in the marketplace.
The ideal candidate is a highly motivated self-starter, who can think strategically and execute tactically. You’ able to work with others to brainstorm ideas, build out a plan, and execute it to perfection. You are not afraid to ask questions and are energized to take ideas from concept to implementation.
What You will Do:
· Primary emphasis will be on blogging and social media, supporting SEO (Search Engine Optimization) targets, demand generation campaigns and product/brand awareness initiatives
· Manage Rave’s entire social media strategy, including pre-scheduling social copy, hashtags, and graphics; owning social monitoring, including responding to mentions in a way that builds our online community; posting breaking news as needed; and, supporting HR awareness initiatives
· Serve as the go-to social media guru for Rave employees, including social media training, driving internal engagement, and providing shareable posts and enablement to spread Rave’s social media presence Experience implementing a successful social media influencer program or producing podcasts, a plus
· Engage and collaborate with other internal thought leaders and pitch proactive writing opportunities
· Providing feedback to other contributors and editing other writers’ content
· Help provide monthly and ad-hoc reporting and analysis of all digital marketing campaigns.
Who You Are – Prior Experience, Skills & Qualifications:
· Bachelor’s degree in Marketing or a related field
· 3-5 years of professional experience in digital marketing preferably in B2B SaaS, inbound marketing, or related role
· At least 2 years' experience in social media
· Experience with social media platform Agorapulse is a plus
· Experience with creating social images in Photoshop a plus
· Knowledge of AP Style Guide standards
· Ability to be highly creative and an excellent writer while being process-driven, think at scale, and rely on data to make decisions
· Demonstrated expertise in inbound marketing and lead generation
· Must have experience working on multiple campaigns and persona targets simultaneously
· Excellent communication skills
· Experience using CRM like HubSpot, Marketo, Pardot and Salesforce is a plus
· Experience with employee engagement platforms like Postbeyond is a plus
· Google Analytics certification a definite plus
· You must have a reliable home-office or remote working space available for focused work and video conferencing
· You love social media, digital marketing and analytics and are constantly curious about what drives performance and testing new strategies.
· You are constantly learning everything you can about social media and digital marketing advancements and enjoy educating and advising others of best practices and how to evolve.
Why you'll love it here:
- We build a very important product that has serious, life-saving implications, but we don't take ourselves too seriously!
- Competitive base salary
- Consistent training and coaching for career development
- Comprehensive medical, dental and vision coverage with significant company contribution
- Unlimited PTO
- 401K matching
- Employee Assistance Program
- Pet Insurance
- Flexible hours
- Friendly, supportive, and encouraging culture; We truly value work/life balance
Rave is an equal opportunity employer and is committed to sustaining a workforce that reflects the diversity of the customers and communities we serve. We provide equal opportunities without regard to sex, race, religion, age, disability, veteran status, sexual orientation, gender identity or expression, and any other personal attributes protected by federal, state, or other laws.
To learn more about Rave, please visit https://www.ravemobilesafety.com/
