Rave makes complex emergency response simple by building easy to use, trustworthy critical communication and collaboration software. Rave’s solutions were utilized in 38 million incidents representing billions of individual communications in 2021 alone. This is your opportunity to become a key contributor in a rapid growth SaaS company while representing a product suite that makes an impact on people’s lives. Rave has had 11 consecutive years of double-digit growth - join our team and help us continue to grow!
Position Overview:
Are you looking for an opportunity to join a fast-growing, private equity backed company that is transforming public safety? Are you passionate about a mission that helps save lives? Rave is looking for a proven leader to drive our marketing strategy. In this highly visible and hands-on leadership role, you will work closely with other members of the Executive Leadership team to help people stay safe where they live, work and play. If you are looking for an environment where creativity and ingenuity are highly valued and where success requires close collaboration with the rest of your marketing team, this role may be a great fit for you!
Organization Overview:
There's the 911 dispatcher who calmly talk you through the worst two minutes of your life. There's the police officer who is first to arrive at the crime scene down the street. There's the campus safety leader tasked with keeping students safe as they saunter from their dorm to the library at 3 AM. There's the corporate safety officer who manages the movement of thousands of people every day, all while knowing the next person in the building could tip the calm company into an active shooting situation.
These are our customers. We help them with technology that connects them with those they protect. Beyond that, we create a smart ecosystem, by enhancing communication and enabling the sharing of information to protect people and keep communities safe.
We're Rave Mobile Safety. We provide the leading critical communication and data platform trusted to help save lives. With Rave, those in charge of protecting our safety can prepare better, respond faster, and communicate more effectively in emergency situations.
We're a ~$50MM SaaS company with 220 employees and counting. We're growing ~30% annually. Our customer retention rate is north of 98%.
We serve over 5,000 customers across four main markets: government, education, healthcare, and corporate. The people we serve are unique. Many are first responders. Many have backgrounds in law enforcement or the military. They are much more focused on averting disaster, responding to emergencies, and saving lives than they are on technology for technology's sake. On an average day, they see people on their worst days. Their stress level is high. When everything goes well, they are in the background -- but in a crisis, they are drawn into the public eye.
What You’ll Do:
As we evolve to meet the massive market opportunity, we need to improve the way we tell our story, continue to drive innovation, and maintain our ability to execute quickly while managing the expectations of a large and rapidly growing customer base.
That's where you come in. You bring a fresh perspective, a passion for improving the world around you, and a track record of success.
The Vice President of Marketing is a key member of the Leadership Team, reporting to the CEO. You will be Rave’s primary marketing strategist, with proven success in marketing enterprise SaaS applications across sales motions, from high velocity to high touch/account-based marketing models.
The VP of Marketing oversees all marketing and demand generation as their primary responsibility, including all lead generation programs including content development, digital marketing, event marketing, strategy and the project management and tech stack management needed to support those activities. This role works to further develop the brand as an industry and thought leader – spreading brand and product awareness in key forums. This individual is responsible for hiring, training, and developing team members into a highly efficient, productive, and results oriented department.
Responsibilities:
- Responsible for developing and maintaining marketing plan and executing on plan including:
- Goals - Marketing goals for the organization for each year – with proper focus and benchmarks defined
- Strategy – Hone target markets, buyer personas and how we present our value proposition to those buyers
- Tactics – Brand, Communication, and Incentives
- Implementation – All infrastructure, processes, and scheduling
- Budget and Spend Management for the Department
- Control – Evaluation and analysis
- Responsible for selecting and managing the marketing tech stack
- Responsible for product awareness to prospects and clients, including go-to-market strategy for new features and product announcements
- Drive analyst relations and market awareness
- Maximize return on marketing investment, including building qualified lead pipeline using best practices in SEO, SEM, email marketing, events, customer and channel marketing, and other marketing channels.
- Manage marketing spend efficiently and effectively
- Enhance brand as a clear leader in the industry
- Responsible for mentoring and building a team as the department continues to grow
Who You Are:
- 10+ years of proven success in communicating software technology to diverse stakeholders across several different markets (Corporate/SMB, Healthcare, Higher-ed and K-12, State, Local, and Federal Government)
- Outstanding team building and leadership skills to include selection, training, and retention of direct reports and external content providers
- Natural curiosity for innovation
- Track record of driving a high return on marketing investment
- Strategic mindset, which translates into smart strategy
- Strong experience in developing departments with a track record for results
- Entrepreneurial mindset and ability to develop new processes and/or formats as needed
- Exceptional leadership skills
Why you'll love it here:
- We build a very important product that has serious, life-saving implications, but we don't take ourselves too seriously!
- Competitive salary + bonuses
- Consistent training and coaching for career development
- Comprehensive medical, dental, and vision coverage with significant company contribution
- Unlimited PTO
- 401K matching
- Employee Assistance Program
- Pet Insurance
- Flexible hours
- Friendly, supportive, and encouraging culture; We truly value work/life balance
Rave is an equal opportunity employer and is committed to sustaining a workforce that reflects the diversity of the customers and communities we serve. We provide equal opportunities without regard to sex, race, religion, age, disability, veteran status, sexual orientation, gender identity or expression, and any other personal attributes protected by federal, state, or other laws.
To learn more about Rave, please visit https://www.ravemobilesafety.com/
