Rave Alert Strategic Engagement

Step 1: Internal Education & Support

• Before your public launch, ensure your internal staff is aware of your new Alert system and have signed up. Internal education is a great way to test messaging and the registration process.
  • FAQ sheet
• Gain support from safety agency partners to help you reach your community.

Step 2: Create a Brand that Your Community Trusts

• Branding starts with a unique identity, a distinguished logo, or name that is commonly associated with your safety system. We suggest NOT calling it Rave Alert.
• Customize your collateral with your brand.
  • Rave Alert – Customize Your Own 

Step 3: Prepare Community Marketing

• By integrating our branding into every aspect of our communication, including registration URLs, we reinforce our identity and build trust amongst the members of our community. Create a landing page to provide information about your Alert system.
  • A step by step tutorial on how to add a web badge to your homepage can be found here, along with web graphics and a fact sheet:
    • Alert Web Banner
    • Alert Web Graphics
    • Alert Landing Page Text
    • Alert FAQS
    • Sign up Process
  • PRO TIP: have your IT department determine your top 3 high traffic URLs and include the Rave Alert registration link as a header for each of those landing pages. Included are examples of customers with successful deployment as a reference point.
    • Iowa Alert
    • Seattle Alert
    • OBX Alert
    • NOLA Ready
• If you are switching from alert systems utilize your remaining minutes:
  • Message current registrants to sign up for your new Alert system weeks before the switch.
    • Example text:
      Effective <date>, <town/county> will replace its current alert system to <AgencyAlert>. To sign up, visit <website> or download the Smart911 App.
• Engage your community stakeholders; educate them and have them serve as ambassadors.
  • Community Based Organizations
  • Houses of Worship
  • Local Community Service Agencies
  • Homeowners Associations
  • Business Trade Groups
  • Local Schools and Board of Education (Public and Private)
  • Local Elected Officials (Mayor, Manager, City Council)
  • Community Emergency Response Team (CERT)
  • Citizen Police Academy
• Attend community events and meetings with supporting assets.
  • Rave Alert Flyers
  • Smart911 Door Hanger
  • Smart911 Community Presentation

Step 4: Execute Public Launch

• Issue press release
  • Include quotes from public officials – Superintendent of Schools, Police Chief, Fire Chief, Director of EMS or 9-1-1 Director.
• Host a press conference (if applicable).
• Engage Local Media – Media Relations Best Practice Guide
  • Local TV
  • Local Radio
  • Local Newspaper
  • Local Bloggers

Step 5: Get Social

• Post to Social Media monthly
  • Alert Social Graphics

Questions?

Nicole Bell
Community Engagement Manager
EMAIL: nicole.bell@motorolasolutions.com

Schedule a meeting: mycalendar