By Andrea Lebron - September 24, 2020
Due to the shortcomings of wall-mounted alarms and Bluetooth-enabled wearables, school districts are searching for a school alert app that communicates emergencies to teachers, staff and 9-1-1 in the most quick and efficient way as possible. But with hundreds of app-based alert systems available, how do you know which solutions are genuinely effective, and which are just bells and whistles?
Even before the tragic events at Columbine High School in 1999, schools were investigating ways in which to keep premises secure and students safe. According to a report compiled by the U.S. Department of Justice's Office of Justice Programs - School Safety: By the Numbers - the majority of schools had visitor sign-in requirements before 1999, and almost half had implemented CCTV systems.
While the report implies school crime rates are decreasing, it is important to note it was compiled prior to the school shootings at the Marjory Stoneham Douglas High School and Santa Fe High School. These two events are significant inasmuch as in both events the activation of fire alarms prompted classroom evacuations which placed teachers, staff, and students at greater risk of danger.
In addition to providing misinformation about the nature of the emergency, wall-mounted alarms also place the person activating the alarm at risk of danger if, for example, they have to leave a classroom, cross a hallway, and activate an alarm in sight of an assailant. In-class wall-mounted alarms and desk-mounted alarms lessen the risk of danger, but these still only communicate one type of incident.
To eliminate the risk of danger when activating alarms, some schools have issued teachers and staff with Bluetooth-enabled wearable panic alarms. Some types of wearable panic alarms are capable of communicating more than one type of incident; but, if the incident occurs beyond the range of the Bluetooth receiver, they do not communicate any type of incident at all!
A further shortcoming of wearable panic alarms that connect to a central Bluetooth receiver is that, when an alarm is activated, the location of the incident sent to 9-1-1 is that of the Bluetooth receiver rather than where the incident is taking place - potentially adding valuable minutes to emergency response times if an assailant is active in the most distant part of the campus.
It is possible to overcome this issue by implementing wearable panic buttons that connect to the user's mobile device. These eliminate the issue of teachers and staff placing themselves in danger when activating an alarm, being beyond the range of the Bluetooth receiver, and miscommunicating the location of the incident to 9-1-1; but their effectiveness is reliant of teachers and staff remembering to keep both their wearable panic buttons and their mobile devices on them and charged at all times.
Of the options discussed above, the combination of a Bluetooth-enabled wearable panic button that communicates the nature of the incident along with a mobile device that communicates the location of the incident is undoubtedly the best; but the risk of teachers and staff forgetting to keep their panic buttons and mobile devices on them and charged at all times is one that should not be underestimated.
Eliminating the wearable component of the combination and replacing it with a school alert app on the user's mobile device halves the likelihood of a teacher or member of staff forgetting to keep either device on them and charged. Indeed, research has shown that a large proportion of next-generation teachers are extremely unlikely to forget their fully-charged mobile devices due to nomophobia.
Therefore it makes sense for school districts to invest in app-based alert systems that communicate emergencies to teachers, staff and 9-1-1 in the most quick and efficient way as possible, that do not have the hardware and maintenance costs associated with wall-mounted and wearable systems, and which are equally effective - if not more so - than the best combination of the two.
A school alert app fulfills these criteria by communicating the nature and location of an emergency to school administrators, 9-1-1, and colleagues with two taps of a smartphone screen. The option also exists to use the app for non-emergency incidents when only staff assistance is required or when a decision needs to be made in advance of alerting emergency services.
When evaluating app-based alert systems, it is important to be aware that not all school alert apps are the same. Some lack the capability to distinguish between incident types or to support internal communications in non-emergency incidents. Others fail to notify colleagues so emergency preparedness plans can be activated immediately, while others are incompatible with other safety technologies used in the school district (i.e. digital signage and beacon warning systems). Consequently, we’ve put together a list of four must-haves your school alert app should offer, based on years of research from past school usage in similar school districts.
They have a well-established national presence.
An app vendor with a well-established national presence in the school safety realm is one way to ensure their products are tested and proven. You’ll want to make sure they are a mature company with long-term experience in school safety. Look for companies that connect the most essential players in an emergency:
An app vendor who has built these relationships with 9-1-1 and first responders, law enforcement and other critical local public safety leaders demonstrates their capability to not only help you initiate the help you need, but also streamline communication with all parties for more efficient response. Moreover, the better these parties communicate, the better you are able to keep parents and loved ones informed of the unfolding situation so that they don't overwhelm 9-1-1 phone lines asking for information.
Ask your vendor to provide you with at least 3-5 references of similar size to your school district, both in and out of your area. Not all organizations use alerting apps in the same fashion. For example, a hospital will have different needs and uses than a school, so you’ll want to make sure your vendor can provide you with references from actual schools using their school alert app today. Also, ask if they have long-term customers who have used the app multiple times for a variety of situations.
Another point to research is if they’ve won any awards for the app. Are they in the news? Have other schools successfully used the app to save a student’s life?
It seems obvious, but ask your vendor if they can support delivery of messages during slow and busy times. For example, are they working with other customers who use their app and other products on a daily basis? You’ll want to make sure they can meet your needs any and every time, especially on high-volume days.
Ask your vendor how many data centers they have and if they have successful relationships with multiple carriers that guarantees that messages will go through if an incident occurs. A vendor with 10 or more data centers demonstrates reliability in service.
Another factor to look out for is if they have partnerships with other vendors you might be using already. Does your app connect with other vendors that provide a multimedia interoperability solution, allowing you to send alerts through other channels such as PA systems and push-to-talk radio systems? As an example, Seminole County in Florida uses a day-to-day operational communication system for all 62 of their schools.
Take a look at images of the app on their website. Can you clearly understand how you would use it to send out an alert? Would your teachers and staff know how to use it to quickly send out an alert immediately after an incident occurs? Vendors who practice the KISS principle or “Keep It Simple Stupid” strive to make their products intuitive and easy to use. This is crucial for school emergencies. Take a minute to think about what would be truly important during an emergency. If a student starts to have a seizure, can their teacher take immediate action to bring onsite medical attention to the student and notify 9-1-1 at the same time as this teacher did in Arkansas?
Imagine how you would use the app for a much more different and critical situation like an active assailant. Would you be able to alert other teachers, onsite school security staff, 9-1-1 and first responders all within a push of a button or will it take you several steps to initiate your school alert app? User experience or UX is extremely important with an app that’s designed to be used when seconds matter most.
Remember to take a step back and really analyze what matters during an emergency. Whether your school is experiencing a minor medical emergency or major catastrophe, you’ll want to make sure the school alert app you choose will be easy enough for your staff to use with minimal steps to initiate. All parties that need to be involved in emergency response should be able to connect to the app. Finally, make sure your app is backed by infrastructure to support reliability at all times and that others like you have successfully used the app.
Andrea is Rave's Director of Digital Marketing, a master brainstormer and avid coffee drinker. Andrea joined Rave in August 2017, after 10 years of proposal and corporate marketing at an environmental engineering firm. You'll find her working with her amazing team in writing and producing blogs like this one, improving your journey to and through our website, and serving you up the best email content. When she's not in front of a keyboard, she's chasing after her three daughters or indulging in her husband's latest recipe. Andrea has a Bachelor's degree in Marketing/Management from Northeastern University and an MBA from Curry College.
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