Small businesses have an integral role in local communities. They are the trusted shops that line downtown creating meaningful relationships with their loyal customers. They sponsor local sports team, schools and much more to fully emerse themselves within the community. The small retailers or Mom & Pop shops are owned and run by people providing for themselves and families. Shopping small makes a big difference for all those involved. Whether it is a coffee shop downtown or a retailer, shopping in the local community can have some great benefits.
What is a Small Business?
There are different definitions of a small business depending on which industry they are a part of. The most general definition of a small business is based on information from the U.S. Small Business Administration, which explains that small businesses are privately owned corporations, partnerships, or sole proprietorships that are companies with 500 or fewer employees.
Businesses with fewer than 500 workers account for 99.7% employer firms in the United States.
When is Shop Small?
We all know the famous Black Friday, with incredible deals at large stores such as Best Buy, Target, and more. Shop Small, or Small Business Saturday, is Nov. 30, 2019 this year, the day after Black Friday.
Hosted by American Express, Shop Small encourages people to get into town and support their local businesses. Small Business Saturday is always the Saturday after Thanksgiving, sandwiched between Black Friday and Cyber Monday when everyone is looking for deals on holiday gifts.
The Impact Shopping Small has on the Community
Shopping Small supports local companies of all sorts. Shopping at a family-owned framing spot or buying a handmade ring from your favorite online small business helps to promote more vibrant communities.
Many towns will host events and truly encourage people to check out local retailers. Choosing to spend money within the community means it is more likely to stay within the community. According to American Express, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community.
Some of our Favorite Shop Small Plans
- Montclair, NJ
The Montclair Center BID is giving out one-day parking permits to the first 200 people who show their same-day Small Business Saturday receipts at the BID tent.
Doing a little promotion like this can encourage people to stop downtown and visit retailers.
- Rochester, MI
Downtown Rochester is participating in Small Business Saturday. They have a few things planned to get shoppers into the area, the most rewarding being a prize of $5,000 if you take a picture of your receipt from a purchase made on the day.
There are also carriage rides and holiday lights on display. The area will be well prepared for holiday shoppers!
- Farmington, ME
Various book stores, florists, and cafes are offering special discounts to those shopping on Small Business Saturday. Everything from percent discounts to chocolate samples will downtown.
- New Albany, IN
Business leaders in New Albany stepped into the city to remind shoppers about Shop Small. The stores and downtown is preparing for holiday shoppers. Because there are less days between Thanksgiving and December holidays, store owners hope there will be high turnout.
Wherever you are, shopping in town can be a great experience and supports the local economy.
Small Businesses Have Similar Needs to any Large Sized Company
While smaller businesses have significantly less employees than most other companies, their needs are similar to any major corporation. Employee safety is just as important to a small business as it is to any business.
Being able to quickly and effectively communicate with employees is always important. With winter weather upon us, for example, communicating with employees about shift changes due to snow and ice, power outages, and more, is extremely helpful in keeping employees safe and off the roads.
With emergency employee notifications, personal safety apps, employee check-ins, and panic buttons, you can establish robust security operations to protect employees and communicate with them during and after ongoing incidents.
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