By Tara Gibson - November 17, 2020
Those who attended our first-ever virtual Rave Summit last month may be familiar with the five pillars of crisis management explained by our retired Navy SEAL, best-selling author, emergency management professional and our incredible keynote speaker; Clint Emerson. It’s no question that crisis management is more important now than ever – especially amid the global pandemic – which is why these 5 pillars of crisis management program development should be applied in your manufacturing facility.
Before jumping into the five pillars of crisis management program development, it’s important to discuss crisis management and how to prepare employees for an incident and manage the aftereffects.
When creating a crisis management policy, it’s crucial to keep it simple. There is a lot that falls under the crisis management umbrella, so to simplify it Emerson explains that in order to be at the highest level of preparedness and prevention it boils down to the following:
The way the policy it is written and shared across an organization should be easy to understand, as it will be the anchor attached to emergency communication plans, training plans, emergency drills, education, and more. Essentially, keeping the policy simple is key as the crisis itself will complicate the rest.
Without having a comprehensive plan in place, a manufacturing business – or any organization - is setting themselves up for failure. Emerson discusses the importance of having a flexible crisis management plan or policy that accounts for different types of crises, such as a global pandemic, natural disaster, or active assailant. Drills and training will help refine the plan and help manufacturing facilities adjust accordingly to protect the organization as a whole. At the end of the day, proper planning prevents poor performance.
Continuous and efficient communication is a key aspect of any crisis management plan. Leveraging technology – like a mass notification solution – can help manufacturing leaders reach their employees and push important messages out to the entire company.
Often, those working in manufacturing don’t have access to their mobile devices on a plant floor, which is why investing in a solution that can communicate via multiple channels, such as PA systems, intercoms, and digital signage could be the difference between life and death during a critical emergency.
After your manufacturing crisis management plan has been created, you cannot afford to become complacent. There are always ways to improve upon your plan, whether it’s discovering better ways to streamline it, adjusting or adding additional communication features, or continuously practicing different crisis scenarios to find holes that must be addressed.
Emerson explained during his session the five pillars to crisis management program development as follows:
To watch Clint Emerson’s full keynote presentation at our Rave Summit, click below!
Tara is a Marketing Coordinator on the Rave Mobile Safety marketing team. She loves writing about all things K-12, State & Local, Higher Ed, Corporate, and Healthcare, and manages the Rave social media channels. When she's not working, she's taking care of her smiley, shoe eating, Instagram-famous fur baby, Enzo!
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