How to Apply the 5 Pillars of Crisis Management in Your Manufacturing Facility: 2020 Rave Summit Recap

Those who attended our first-ever virtual Rave Summit last month may be familiar with the five pillars of crisis management explained by our retired Navy SEAL, best-selling author, emergency management professional and our incredible keynote speaker; Clint Emerson. It’s no question that crisis management is more important now than ever – especially amid the global pandemic – which is why these 5 pillars of crisis management program development should be applied in your manufacturing facility.

Crisis Management is Extremely Important 

Before jumping into the five pillars of crisis management program development, it’s important to discuss crisis management and how to prepare employees for an incident and manage the aftereffects.

Keep it Simple. 

When creating a crisis management policy, it’s crucial to keep it simple. There is a lot that falls under the crisis management umbrella, so to simplify it Emerson explains that in order to be at the highest level of preparedness and prevention it boils down to the following:

  1. Policy should be in place
  2. Policy must be a living document that is continuously updated
  3. Policy includes specific details that fulfill OSHA requirements and other state regulations
  4. Policy needs to be able to hold up in court

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The way the policy it is written and shared across an organization should be easy to understand, as it will be the anchor attached to emergency communication plans, training plans, emergency drills, education, and more. Essentially, keeping the policy simple is key as the crisis itself will complicate the rest.

Plan Accordingly. 

Without having a comprehensive plan in place, a manufacturing business – or any organization - is setting themselves up for failure. Emerson discusses the importance of having a flexible crisis management plan or policy that accounts for different types of crises, such as a global pandemic, natural disaster, or active assailant. Drills and training will help refine the plan and help manufacturing facilities adjust accordingly to protect the organization as a whole. At the end of the day, proper planning prevents poor performance.

Communication is Key. 

Continuous and efficient communication is a key aspect of any crisis management plan. Leveraging technology – like a mass notification solution – can help manufacturing leaders reach their employees and push important messages out to the entire company.

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Often, those working in manufacturing don’t have access to their mobile devices on a plant floor, which is why investing in a solution that can communicate via multiple channels, such as PA systems, intercoms, and digital signage could be the difference between life and death during a critical emergency.

Complacency Kills. 

After your manufacturing crisis management plan has been created, you cannot afford to become complacent. There are always ways to improve upon your plan, whether it’s discovering better ways to streamline it, adjusting or adding additional communication features, or continuously practicing different crisis scenarios to find holes that must be addressed.

The Five Pillars to Crisis Management Program Development 

Emerson explained during his session the five pillars to crisis management program development as follows:

  1. Policy
    The policy is your organization’s foundation that ensures everybody is on the same page when it comes to preparedness, prevention, response, and recovery.

  2. Communication
    A strategic communication plan is one of the most important factors in crisis management. There are a lot of people you need to reach – the workforce, stakeholders, security and emergency responders - and many aspects of a communication plan that should be drilled all of the time to ensure that there will be no communication breakdown during an emergency. The minute a crisis strikes, manufacturing leaders must get the word out immediately, which is why a mass notification system is a great solution.

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  3. Training
    Training is just as important as communication. When a crisis occurs, everybody must know what to do. Training materials and programs should be easy to understand, which should follow adult learning criteria.

  4. Collection
    Collecting data is essential. Whether it’s anonymous portals for workers to report concerns, collected data during a drill, internal surveys, or data collected during an investigation, data is extremely valuable. For this reason, having a robust solution to help is crucial.

  5. Reporting
    Reporting internally and externally is important. Manufacturing facilities must have the means to tell people what’s going on and what needs to be done allowing company leaders to analyze and discover shortfalls that can be fed back into the initial policy.

To watch Clint Emerson’s full keynote presentation at our Rave Summit, click below!  

Rave Summit Keynote Clint Emerson

Tara Gibson
Tara Gibson

Tara is a Marketing Coordinator on the Rave Mobile Safety marketing team. She loves writing about all things K-12, State & Local, Higher Ed, Corporate, and Healthcare, and manages the Rave social media channels. When she's not working, she's taking care of her smiley, shoe eating, Instagram-famous fur baby, Enzo!

Crisis Management Program Development

Watch our keynote session with retired Navy SEAL, best-selling author and crisis management professional, Clint Emerson, as he explains crisis management program development 101. 

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