Government & Public Safety

Rave Alert Launch Checklist

This checklist provides you with 4 steps to ensure a successful launch of Rave Alert to your community. 

Return to main Government & Public Safety page.

Step 1: Internal Education & Support

• Before your public launch, ensure your internal staff is aware of your new Alert system and have signed up. Internal education is a great way to test messaging and the registration process.
• Gain support from safety agencies partners to help you reach your community

Step 2: Prepare Community Marketing

• If you are switching from alert system utilize your remaining minutes:
  • Message current registrants to sign up for your new Alert system weeks before the switch
    • Example text:
      Effective <date>, <town/county> will replace its current alert system to <AgencyAlert>. To sign up, visit <website> or download the Smart911 App.

• Add web badge to your town/county homepage
• Create a landing page to provide information about your Alert system
  • Alert Web Graphics
  • Alert Landing Page Text
  • Alert FAQS

Step 3: Public Launch

• Issue press release 
  • Include quote from public official – Police Chief, Fire Chief, Director of EMS or 9-1-1 Director
• Host press conference (if applicable)
• Engage Local Media
  
  • Local TV
  • Local Radio
  • Local Newspaper
  • Local Bloggers

Step 4: Get Social

• Engage with organization and community meetings
  
  • Alert Posters/Flyers
  • Alert Business Cards
• Social Media
  • Alert Social Graphics

Bonus:

See additional Alert best practices here.

See all Alert Customize Your own materials here.

Questions?

Contact our community marketing team dedicated to supporting your outreach efforts.

Email: marketingrequests@ravemobilesafety.com

Book a meeting with Community Marketing Manager