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This checklist provides you with 4 steps to ensure a successful launch of Rave Alert to your community. 

Step 1: Internal Education & Support

  • Before your public launch, ensure your internal staff is aware of your new Alert system and have signed up. Internal education is a great way to test messaging and the registration process.
  • Gain support from safety agencies partners to help you reach your community

Step 2: Prepare Community Marketing

  • If you are switching from alert system utilize your remaining minutes:
    • Message current registrants to sign up for your new Alert system weeks before the switch
      • Example text:
        Effective <date>, <town/county> will replace its current alert system to <AgencyAlert>. To sign up, visit <website> or download the Smart911 App.

Step 3: Public Launch

  • Issue press release 
    • Include quote from public official – Police Chief, Fire Chief, Director of EMS or 9-1-1 Director
  • Host press conference (if applicable)
  • Engage Local Media
    • Local TV
    • Local Radio
    • Local Newspaper
    • Local Bloggers

Step 4: Get Social

Bonus

See additional Alert best practices here.

See all Alert Customize Your own materials here.

Rave Alert Marking Learning Path:

Rave’s marketing support team has put together a short, three-part video series that outlines best practices and helpful tips when setting up and promoting your Alert system to your community.

To access the online course, click here: https://ravemobilesafety.litmos.com/self-signup  

Enter code: RAVEOUTREACH

Questions?

Contact our community marketing team dedicated to supporting your outreach efforts.

Email: marketingrequests@ravemobilesafety.com

Book a meeting with Community Marketing Manager