Step 1: Internal Education & Support
- Before your public launch, ensure your internal staff is aware of your new Alert system and have signed up. Internal education is a great way to test messaging and the registration process.
- Gain support from safety agencies partners to help you reach your community
Step 2: Prepare Community Marketing
- If you are switching from alert system utilize your remaining minutes:
- Message current registrants to sign up for your new Alert system weeks before the switch
- Example text:
Effective <date>, <town/county> will replace its current alert system to <AgencyAlert>. To sign up, visit <website> or download the Smart911 App.
- Example text:
- Message current registrants to sign up for your new Alert system weeks before the switch
- Add web badge to your town/county homepage
- Create a landing page to provide information about your Alert system
Step 3: Public Launch
- Issue press release
- Include quote from public official – Police Chief, Fire Chief, Director of EMS or 9-1-1 Director
- Host press conference (if applicable)
- Engage Local Media
- Local TV
- Local Radio
- Local Newspaper
- Local Bloggers
Step 4: Get Social
- Engage with organization and community meetings
- Social Media
Bonus
See additional Alert best practices here.
See all Alert Customize Your own materials here.
Rave Alert Marking Learning Path:
Rave’s marketing support team has put together a short, three-part video series that outlines best practices and helpful tips when setting up and promoting your Alert system to your community.
To access the online course, click here: https://ravemobilesafety.litmos.com/self-signup
Enter code: RAVEOUTREACH
Questions?
Contact our community marketing team dedicated to supporting your outreach efforts.