Rave Alert’s SMS Opt-In Helps Virginia Beach Notify Festival Attendees

With a year-round population of 440,000, Virginia Beach welcomes around 19 million tourists each year. These visitors may not be permanent residents, but the city’s emergency management team, 9-1-1 and first responders are still responsible for their safety. That means the emergency management team needed an efficient way to communicate and notify temporary visitors about any potential emergencies.

Virginia Beach chose Rave Alert™ for this task and put it to the test during the massive three-day music festival, Something in the Water. Not only was the team able to message a large portion of attendees about hazards and road closures, but they were also able to harness insights in order to improve their strategy for future events.

Read this case study to learn more about Virginia Beach’s success with notifying festival attendees and tourists!