Hurricane Crisis Communication at Medical University of South Carolina
23,400 Community Members Were Kept Informed During Hurricane Florence Through Rave AlertTM
In September 2018, South Carolina was preparing for Hurricane Florence. The Category 4 hurricane packed 140 mph winds and some parts of the region was expecting heavy amounts of rain.
The crisis communication team at the Medical University of South Carolina (MUSC) implemented its response plan, sending hundreds of thousands of messages out to 23,400-member community through the Rave Alert mass notification system as Hurricane Florence came ashore.
Download the case study, Medical University of South Carolina Informs 23,400 Community Members with Crisis Communications Through Rave Alert™ During Hurricane Florence, to learn about MUSC’s approach to crisis communications and best practices to communicate with its community.