Concise Communication in Eaton County, MI

County officials get the word out to the right people at the right time with Rave Alert’s flexible messaging platform 

It can be a challenge to effectively communicate with a diverse community that has drastically different needs, interests, and routines.

Despite living in a heterogeneous region, Eaton County, Michigan residents only receive notifications about incidents that directly impact them thanks to county officials’ innovative use of Rave Alert. A simple segmentation strategy has even helped increase the number of Smart911 Safety Profiles by 124%.

Download the case study to learn the strategies behind sending on-point and engaging messages to your community.