Key Weather Notification Communications Strategies for Higher Education
While technology and communications around weather threats has never been more sophisticated, the risk of message oversaturation also increases, which can cause a slingshot effect where the community starts to tune out critical, potentially life-saving messages. This is especially true in Higher Education communities where the students have particularly short attention spans and a low tolerance for redundant messaging. Key weather notification communications strategies that properly convey risk while providing updates during rapidly changing conditions is a challenge to emergency managers, public safety officials, communications and PR staff, and administrators alike.
This paper looks at some of these challenges and offers suggestions that directly impact your communications strategy and use of your emergency notification systems.