Proven software and mobile industry executive to drive expansion of mobile safety and emergency notification business

Framingham, MA - Rave Wireless, Inc., the leading provider of safety applications for mobile users, today announced the appointment of Brad Steer as Vice President of Sales. Steer will be responsible for building and managing the sales team that will drive growth of the company's innovative mobile safety applications and emergency notification business. Steer joins Rave as the company is experiencing strong demand from its growing base of more than 100 college and university clients focused on campus safety, as well as new interest in mobile safety applications from other vertical markets including municipalities and enterprises.

Brad has a proven track record of building, managing and growing world class organizations with success in increasing revenue and sales deployment. Prior to joining Rave, he was the Senior Vice President of Sales at TeleAtlas, the leading digital map provider. While at TeleAtlas, Brad successfully executed sales plans in 2006 and 2007 resulting in 20% and 33% growth annually. He exceeded revenue and cash flow targets in 2007, which contributed to the eventual $4.5 billion acquisition by TomTom in June 2008. Prior to TeleAtlas, Steer had a 10+ year career with Sprint and was most recently a Regional Vice-President in the Business Services Group and was awarded the 2005 President Diamond Award- it's highest honor. Brad has also held senior sales leadership and management positions with high growth, emerging companies such as Vocus and iSky. He also was responsible for establishing the high performing Strategic Sales group at Skytel.

"Brad is an executive with a proven track record of building and growing world class organizations," said Tom Axbey, CEO of Rave Wireless. "He knows how to make sales teams productive and he knows how to turn prospects and client interest into long-term relationships. In addition, he's shown the flexibility and agility to succeed in high-growth businesses, so I'm confident he'll hit the ground running and make an immediate impact."

Steer commented, "Rave is an exciting opportunity for me because I see so many of the crucial success elements in place, like award-winning products, satisfied clients, and a strong team. Mobile safety is emerging as an important software category and Rave is in a prime position for growth."

About Rave Wireless
Rave Wireless is the leading provider of mobile safety solutions for higher education institutions, government and enterprises. Rave builds, sells and supports an award-winning suite of safety applications including emergency notification systems and location-aware, personal safety tools such as Rave Alert, Rave Guardian and Rave Transit. More than 100 colleges and universities nationwide rely on Rave Wireless, including Montclair State University (NJ) who has won the Jeanne Clery Campus Safety Award and the Campus Technology Innovators Award for its implementation of Rave. Rave Wireless is headquartered in Framingham, Massachusetts. Investors include Bain Capital Ventures, Sigma Partners, and RRE Ventures.