Sybase 365 Enables Multimedia Messaging (MMS) and Global SMS Messaging for Rave Alert Multimodal Emergency Notification System

LAS VEGAS, NEVADA – CTIA WIRELESS 2009 – APRIL 1, 2009 – Rave Wireless, Inc., the leading provider of highly reliable and innovative safety applications for mobile users, and Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced expansion of their partnership.  The new agreement builds upon the companies’ multi-year relationship through initiatives including: additional technical integration to add MMS (photo and video messaging) to the Rave Alert multimodal notification system and global SMS messaging services to deliver emergency alerts to mobile users outside of the U.S.

“Sybase 365 has worked with Rave Wireless for many years, delivering high performance alerting services to enterprises, municipalities, and universities,” said Gregory Dunn, vice president, Americas Sybase 365.  “We’re pleased to enable the advancement of Rave Alert’s capabilities through the addition of MMS and international SMS messaging.”

Data from more than 100 customers using Rave Alert indicates that Rave’s emergency notification system is achieving exceptional performance in the marketplace.  Rave achieved these performance levels through a series of software and infrastructure upgrades to its fully-hosted, software-as-a-service solution, as well as strong relationships with key partners such as Sybase 365.

“Rave’s product development efforts during the past few years have focused on ensuring we have a superior alerting product, a one-of-a-kind, location-aware personal mobile safety application -- Rave Guardian, as well as partnerships with best-of-breed companies like Sybase 365,” says Raju Rishi, chief strategy officer and co-founder, Rave Wireless.  “Together with Sybase 365 Rave is able to introduce the next generation of technology into our platform.”

The companies will showcase Rave Alert Multimodal Emergency Notification System at CTIA Wireless 2009 Las Vegas, NV at the Sybase 365 Booth #8644.

• To schedule a briefing with Sybase 365 contact ana.brekalo@incisorpr.com
• To schedule a briefing with Rave Wireless contact Lschwartz@newsmakergroup.com

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About Rave Wireless
Rave Wireless provides safety applications that turn employee & student cell phones into powerful safety devices.  Businesses, universities, & municipalities across the country have leveraged Rave's hosted software to rapidly notify employees & students of critical events, respond faster to emergencies, and significantly reduce local crime.  Rave’s software keeps over one-million individuals safe, at over 100 organizations nationwide.  Rave Wireless is headquartered in Framingham, Massachusetts. Investors include Bain Capital Ventures, Sigma Partners, and RRE Ventures.  For more information visit:  http://ravewireless.com.

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in SMS, MMS and GRX mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 200 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit: www.sybase.com/365.  Read Sybase Blogs: http://blogs.sybase.com

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc.  All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration n the United States.

Forward-Looking Statements
Certain statements in this release concerning Sybase, Inc. and its prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in software industry sales; market acceptance of the company’s products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.’s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2007.